Our Firm
Our Firm
Our Firm
Negotiation Advice International (NAI) is a boutique advisory firm that significantly improves the performance of our clients in their most important and challenging negotiations. Founded in Cambridge, Massachusetts by negotiation expert Peter D. Johnston, our negotiation consulting firm draws on Peter’s breakthrough research, his international bestseller Negotiating with Giants, client work with governments and corporations worldwide, as well as decades of research at Harvard University.
our firm
A Pioneering Negotiation Consulting Firm




Unparalleled Results Across All Three Phases of Negotiation
Independent findings, and our own client engagements, suggest that even experienced negotiators achieve only 40% to 60% of the total value available to them in most negotiations. That’s a significant opportunity for improvement, and it’s where our expertise can make a big difference, frequently leading to agreements when they would not have been achievable otherwise.
We support our clients in one or more of the three broad phases of negotiation: preparation, execution, and deal implementation.
While other parties to your negotiation don’t have to know about our involvement, we can, if helpful, be directly involved at the negotiation table whenever appropriate.
One way or another, in the corporate and entrepreneurial realms, we generally expect to give you as our client a minimum pay-back of 10 to 25 times our fees.
The majority of our client work involves advising just one party to a negotiation, whether that party is an individual, group or organization. As a leading global negotiation consulting firm, beyond a particular transaction or deal, we also advise clients on how to build their long-term capacity to perform more effectively and consistently in negotiations. Our services range from mentoring negotiators, executing negotiation and relationship audits, and delivering customized negotiation seminars and workshops, to speaking at events, resolving disputes for two or more parties, and buying and selling assets for our clients.
To explore the possibilities of how we might work together, please email or call us, with all communications remaining absolutely confidential.
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